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Call 602-996-2020 to schedule
We're on East Bell Road near Tatum and Bell.


Our Mission is to...

  • Provide the best care to protect and enhance our patient's vision
  • Keep the visual performance of our patients our first priority
  • Maintain the highest standards to provide an enjoyable and caring patient experience
Home ยป The Staff

The Staff

Before, during and after your next eye exam, our friendly eye care team will ensure that your visit is a pleasant and comfortable one. They are an integral part of our total team – focused on serving you to meet your every vision health need.

Our comprehensive eye care program is an important part of your preventive health care. Because many eye and vision problems have no obvious signs or symptoms it is important that you schedule an eye exam on a regular basis. The field of optometry is constantly changing and we keep abreast of every new development so that we can provide you with the latest vision care technology.


Maria Madsen

Maria is an American Board of Opticianry Certified Optician (ABO-C). She has worked in the healthcare field for 18 years, with the last 14 years being devoted to Optometry. She relocated from Northern California where she worked as a Certified Optician along with being the practice Marketing and Technology Coordinator. She is our Office and Optical Manager. Should you need anything from us, please contact Maria and she will assist you with all of your questions and needs.


Sidnee Factor


Sidnee Factor is a graduate of Michigan State University with a degree is Childhood Development.  She taught elementary school for several years prior to starting her family.  Sidnee has been a front office supervisor for more than ten years.


Michael Anderson

Michael was born and raised in Phoenix.  After graduating high school he attained a Certificate in Computer Information Systems and Maintenance from PVCC.  He has worked in the most aspects of the Optical field for the last 8 years with his start being in the laboratory, manufacturing lenses.  He was then later cross-trained to assist Dr.’s Factor and Lang as an Optical Technician and now you will find him in our Eye wear Gallery as an Optician.  Michael lives with his wife and son.


Emily Mohr


Emily graduated from Arizona State University in 2002 with a Bachelor of Science in Marketing.  She used her degree to become a pharmaceutical representative for six years before entering the optometry field.  She resides in Phoenix with her husband and her twins.  You will find Emily at the front desk assisting you with all of your scheduling needs.


Heidi Krouskup


Heidi has worked in optometry for more that 13 years and has experience in all aspects of field. The Valley native is a certified medical assistant and is continuing her education in the medical field. Heidi is a mother of two and enjoys spending her time playing sports with her kids.


Bruce Wilson


Bruce graduated from East Valley Institute of Technology Commercial Arts Program as a Graphic Designer.  After working the field he soon realized that he needed a more personal connection with people so he entered the Optical field.  Bruce’s design background is a positive attribute to his eye for aesthetics while he is assisting you in choosing your new eye wear.  Bruce resides in Phoenix with his wife.


Cathy Parlier


Cathy has been an optometric technician for the past five years. She has received numerous accreditations in the ophthalmic field.  You will always find Cathy with a smile on her face and a contagious laugh to go along with it.  She plans to attend Midwestern University in the near future to obtain a degree in Optometry.

New Staff Member